Black Ops 2 Will “Redefine The Call Of Duty Franchise”, According To Activision

Black Ops 2 Will “Redefine The Call Of Duty Franchise”, According To Activision

Will this Blops be the one to win your heart?

The Call of Duty games have been squeezed out annually around Christmas for the last few years with the predictability of a morning bowel movement, and for many the franchise is starting to stink. Activision is here to allay your troubles, however, with a press release that promises that Call of Duty: Black Ops 2 (or Call of Duty 9, though they probably don’t want you to think of it like that) will be the “most ambitious Call of Duty to date”.

Blops 2 is “bringing disruptive innovation to the franchise on several fronts”, according to Activision Publishing CEO Eric Hirshberg. “We’re pushing the boundaries technologically, graphically, and from a narrative and gameplay perspective. At the same time, we need to stay true to the epic realism, authenticity, heart pumping adrenaline, and cinematic action that so many people love and expect from a Call of Duty game. Treyarch’s vision for Call of Duty: Black Ops II will redefine the Call of Duty franchise for the future – both literally and figuratively”.

Mark Lamia, the studio head of Blops developer Treyarch, added:

“With Call of Duty: Black Ops II, the team is crafting an experience that Call of Duty fans have never seen before. We are challenging assumptions on every front, with the single player campaign, Zombies and multiplayer.In the campaign, we are creating a thought-provoking story that introduces branching storylines and meaningful choices that impact the narrative. Running in the multiplayer engine for the first time, Zombies gives players a bigger and more diverse set of gameplay experiences, as well as entirely new ways to wage war with the undead. And in multiplayer, we’re embracing all skill levels and play styles to give players more ways to engage. With Call of Duty: Black Ops II, we’re all in and we won’t rest until we’ve launched nothing less than the best Call of Duty we’ve ever made.”

It certainly seems very un-COD to have “meaningful choices” and “branching storylines” (or any kind of meaningful storyline at all, if you were feeling uncharitable…which I am). There are many ways to interpret what a “branching storyline” might consist of, however. Technically choosing one of two linear corridors is a branching story progression, even if they both end up back at the same place. It will be interesting to see what kind of “meaningful choices” you’ll be presented with, though, especially since the only real choice COD usually offers is whether to blow someone’s brains out with a shotgun or a sniper rifle.

The language Lamia uses is aiming to creative the maximum amount of hype with the minimum amount of specifics. “Bigger and more diverse”. “More ways to engage”. “Challenging assumptions”.Without anything more concrete in terms of information, none of this means anything. All we really know so far is that it’s set in the future and it’s got horses in it now.

I don’t want to sound too down on COD. When Blops 2 comes out later this year, I’m sure I’ll find myself begrudgingly enjoying it in some capacity. But when the first Black Ops was announced, I found it hard to get excited. When Modern Warfare 3 was announced, I found it trickier still. Now Black Ops 2 is  on the horizon, it’s impossible. I feel nothing. My head is numb with the clattering of gunfire, with pins being pulled from grenades, with little green numbers popping up over fresh corpses and people shrieking “Take cover!” and “AreePeeeGeeee!!!” like they just stubbed their toe on the world’s sharpest rock.

Those are my assumptions, Treyarch. Feel free to challenge them, but you’re going to need more than horses and walking tanks.

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