The Day That GAME Died

The Day That GAME Died

The reaper’s scythe swings down and cuts away the lingering life energy that held together the UK’s biggest gaming chain.

If you’re all in Mass Effect mode, I don’t mean giant synthetic killing machines with a penchant for destroying organic life. I meant Death. Big tall guy. Hooded. Reaps souls. You know the dude.

Anyway, back on topic. Today marks a very sad day for gaming retail as after a very hard Christmas, lackluster sales at the start of the year and a spat about credit issues with EA and several other gaming companies the UK’s largest gaming retailer, GAME, has officially announced that they’re going into administration.

It’s an extremely worrying situation for not only millions of gamers around the UK, but also the jobs of the 6000+ employees who work in GAME stores.  The store is to remain open for the moment, but the firm has hundreds of millions worth of debt to pay by this Sunday and it’s looking pretty unlikely at  this point that that is going to happen.  A spokesperson for GAME said the following about the administration today:

“The board has concluded that its discussions with all stakeholders and other parties have not made sufficient progress in the time available to offer a realistic prospect for a solvent solution for the business.”

Which is basically technical jargon for things have went a bit tits-up. It is believed that since it has went into administration other firms may jump at the chance to take on the GAME brand, with rumours of American chain GameStop as well as UK retailers such as Walmart and Comet also looking to get in on the action. Any chain that does decide to take on the brand will however also gain GAME’s massive debts, somewhat of a worry.

I’m very sad to see it go, as GAME’s death also essentially means the death of GameStation where I’ve worked in the past. To all those who’s jobs are in jeopardy I hope everything works out for the better and some kindly firm takes on GAME before its too late and we all end up having to buy our games from Asda and Tesco’s (the UK’s biggest supermarkets). It’s just not the same.

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