Sony Not Concerned Over Poor Japanese Vita Sales

Sony Not Concerned Over Poor Japanese Vita Sales

Did you know that ‘Vita’ is Latin, or Italian for life? Funnily enough, Sony’s PS Vita doesn’t seem to have much of that ‘life’ after a less than stellar launch in Japan. Sony’s not too concerned though.

Speaking to MCV, Sony Europe President and CEO Jim Ryan talked about the disappointing sales of the PS Vita so far, claiming that it’s still far too early to say whether the system will sink or swim. He said:

One of the things we have learned over a long period of time is that whether it is PS1, PS2, PSP or PS3, it is dangerous to the point of impossible to take any experience from the Japanese market and try and extrapolate it, and propose upon what will happen in Europe or North America. It is just way too early to make any conclusions. The markets are now just so different, I actually think they are diverging to a greater extent than they were different in the past, if that’s even possible.

It is impossible to draw any meaningful conclusions of the Japanese launch in the context of what will happen in Europe. We are more focused on our stakeholder reaction, whether that is specialist press or the reaction from retail. The key task of allocating the supply that we have to the considerable demand, and just ensuring everything is in place for February 22nd.

So basically if things don’t start perking up in Japan, the release of the Vita to the highly lucrative European and North American markets will hopefully get the system back on track. Rumours are already abound about potential price cuts for the system after the Japanese launch saw several retailers reducing the price within about two weeks of release, and there are some concerns among some gamers that the price of the hardware, lack of a dedicated memory card within the system and having to fork out money for an extra data plan are just going to be too much to spend, particularly only two months removed from the holiday season.

As Ryan said though, it’s still far too early to tell. The Vita will probably still sell like hot cakes in both the European and NA territories, Sony will make lots of money and we’ll all hopefully be enjoying fantastic visuals on our nifty new handhelds.

What do you think about the Vita though? Either follow Manatank on Twitter and join the conversation, or let us know in the comments below whether you’re sold on the Vita yet and are planning to buy one at launch.



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