Square-Enix Downgrading to Square?

Square-Enix Downgrading to Square?

About a decade ago, Squaresoft acquired rival Enix, dropped Soft and become what now know as Square-Enix, or Squenix for short. However, in a recent attempt to rebrand yet again, it looks as though Square may be dropping Enix and downsizing yet again.

At first glance it may look like Square is going to rename again, but they have yet to officially announce anything and everything remains simply speculation at this point.

Recently, Square-Enix filed for ownership of the trademark “Square” with the following description:

  • Computer game software; video game software; sound recordings in the form of optical discs, magnetic discs and semiconductor ROMs featuring music and fictional stories; audio visual recordings in the form of optical discs, magnetic discs and semiconductor ROMs featuring music and animated fictional stories; prerecorded compact discs featuring music; prerecorded video discs featuring music and animated fictional stories; mouse pads; straps for cellular phones; video game controllers; downloadable musical sound recordings; downloadable ring tones for mobile phones; downloadable wallpaper graphics for mobile phones; downloadable electronic publications in the nature of magazines, journals and newsletters in the field of computer games and video games. Providing on-line computer games; providing on-line video games; providing information on computer game strategies and video game strategies via computer networks and global communication networks; providing information on entertainment in the field of computer games, video games, card games, animated cartoons, comics, novels and magazines; providing on-line non-downloadable comics; providing on-line non-downloadable magazines, journals and newsletters in the field of computer games, video games, cartoons and general entertainment.

Many are speculating that this means Square may in fact be developing a new piece of technology because there are quite a few differences between the Square trademark and Square-Enix trademark, which reads as follows.

  • Computer game software; video game software; sound recordings in the form of optical discs, magnetic discs, tapes and semiconductor ROMs featuring music and/or musical entertainment; audiovisual recordings in the form of optical discs, magnetic discs, tapes and semiconductor ROMs featuring music, animation and/or entertainment; prerecorded compact discs featuring music; prerecorded digital video discs featuring music, animation and/or entertainment; prerecorded video cassettes featuring music, animation and/or entertainment; computer software for browsing and navigating through websites on global communication networks; computer software for sending and receiving messages and electronic mail; computer software for personal scheduling; decorative magnets; mouse pads; straps for cellular phones; sunglasses; memory cards; memory card cases; CD cases; computer keyboards; computer and video game joysticks; video game controllers; downloadable computer graphics software, namely, downloadable wallpapers or downloadable screen savers for the screens of computer displays or mobile phone displays; downloadable computer graphic software containing downloadable animated active wallpapers or downloadable animated screen savers for the screens of computer displays or mobile phone displays; downloadable video recordings featuring cartoon characters and/or video game characters; downloadable musical and sound recordings; downloadable game programs; downloadable electronic publications in the nature of magazines, journals, newsletters and manuals in the fields of computer games, video games and general entertainment.

The exact purpose of the trademark filing is yet to be known, but it could just be that Square is covering their bases in case of unforeseen future events, but more than likely we are bound to see a name change coming down the pipeline sometime soon.

Source: Trade Markia

Comments are closed.