3DS Price Cut From 12th August

3DS Price Cut From 12th August

3D gaming is about to become a lot cheaper, at least in Europe, that is. Nintendo has just announced that they plan to cut the European price of the 3DS by a highly significant third, starting from the 12th August this year.

“Nintendo of Europe will be reducing the European trade price of Nintendo 3DS to retailers by around a third from 12th August 2011, as part of a global trade price reduction initiative,” Nintendo said to Eurogamer.

“The ultimate price to consumers is, of course, determined by retailers, however we look forward to consumers benefiting from much lower retail prices very soon.”

If you’re one of the few who brought the device at launch, Nintendo is also offering a new service that allows those who bought the original device to download ten NES games and ten Gameboy/Gameboy Advance games for the startling price of absolutely nothing whatsoever. That’s right, free games for all! To qualify for the scheme, just make sure you’re registered to the Nintendo E-shop before the 3DS price cut on 12th August.

The move by Nintendo in cutting the 3DS’ price seems to have arisen after the sales of the device were nowhere near as large as Nintendo initially hoped. A lot of consumers aren’t prepared to pay a significant amount for 3D yet – they’re just not sold on the technology, and Nintendo took a big gamble with a high price point for the 3DS of £219.99.

With pressure coming soon from the PS Vita, Nintendo had to do something drastic, and this may just be the incentive people need to finally jump on the 3D handheld bandwagon. There’s no news of an American price cut as of yet, but judging from the comments by Nintendo of this being a ‘global trade price reduction initiative’ it seems likely that  the rest of the world will soon be seeing a price drop for the 3DS as well.

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